As a graphic designer at LineLeap, I was tasked with any and all things design. This ranged from digital and print, social media material, and merchandise for our "Bar Crawl" events that are hosted throughout the academic school year. It was not only crucial to me, but the company as well, that we aimed to develop exciting, engaging, and strategic designs in driving our consumers to the LineLeap app and most importantly, to the "fun, faster."
BAR CRAWL MERCH
As a graphic designer of the content team, I was entrusted with elevating and creating exciting designs for our Bar Crawl promotional campaigns. My responsibilities included developing thematic illustrations and graphics aligning with various academic events and holidays throughout the year. These visuals were prominently featured on the Bar Crawl t-shirts, which not only served as wearable promotional materials during the events but also functioned as exclusive access passes to our network of partnered venues and bars across 40+ college campuses. Through my designs, I aimed to capture the spirit of these celebrations while ensuring a cohesive and engaging brand experience for our target audience.
LINELEAP X TRULY PARTNERSHIP POSTERS
At LineLeap, we have partnerships between Truly and several bars. We wanted to highlight them with an 11x17 poster that will be placed in the bars for promotion.
With this project, I had the freedom to lead the art direction while considering the message to convey. I aimed to showcase the synergy between nightlife, vibrations, music, and alcohol - the ultimate combination of surging energy and vibrancy. The color palettes for each poster were derived from the respective schools in which the venues are located at.
INSTAGRAM PROMOTIONAL ASSETS
We collaborate with numerous venues and are occasionally invited to design promotional materials for their events. The works showcased here represent a curated selection of my personal favorites.
LINELEAP AD FOR CHARLESTON 
BOXING FOUNDATION MAGAZINE
LineLeap and the Charleston Boxing Foundation have formed a partnership to promote an upcoming boxing event. As part of this collaboration, I've been tasked with creating a full-page advertisement for LineLeap, to be featured in Charleston's Boxing Foundation next monthly magazine.
Central to the design is a boxing ring, which serves as the main stage for our creative vision. Inside the ring, instead of boxers, we've placed an oversized iPhone. This iPhone display shows a scene of a crowded bar filled with enthusiastic people cheering. 
LINELEAP'S "LEAP DAY" TYPE EXPLORATION
As the year 2024 year is a leap year, LineLeap aimed to capitalize on the occasion by aligning its brand with themed merchandise at partnered venues and campuses. This presented an opportunity to capture the excitement of this quadrennial event with the slogan "One Extra Day to Party." Targeting a young demographic, we sought to create a playful, youth-oriented visual to generate buzz for this rare celebration.
My approach to this Leap Day project, centered on typographic exploration. Through three distinct concepts, I moved from playful creativity to a balanced design. The final logo achieves both visual appeal and functionality, with clear legibility. It represents the ideal fusion of creative design and practical application.
MISC. TEES
This is a collection of t-shirts I designed for our brand, campus giveaways, events and collaborations.
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