ART DIRECTION • CREATIVE DIRECTION • BRAND IDENTITY • APPAREL DESIGN • E-COMMERCE • RETAIL EXPERIENCE
Directed visual development for JŪS luxury streetwear boutique, translating DC nightlife culture into elevated product experiences. Led the creative strategy that transformed a boutique retailer into a lifestyle brand, resulting in 285% revenue growth through design-driven collections and brand storytelling
CUSTOM MACRON
"Ū" SHORTS
Merging nightlife energy with motorsport aesthetics, these self-ideated shorts balance bold visibility and subtle luxury through strategic color blocking that commands attention across social spaces. They embody the performative currency of modern visibility—a complete creative journey from concept to production.
SOLD OUT
SOLD OUT
SOLD OUT
WORN
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EMBROIDERED "Ū"
DROP
Directed our minimal luxury essentials featuring our signature Ū mark. Paired premium blanks with clean execution, creating versatile pieces embraced by cultural figures like Fabolous. This refined collection complemented our bestselling Ū shorts, driving the brand's significant revenue growth.
Macron Ū - Noir sur Blanc
Macron Ū - Blanc sur Blanc
Macron Ū - Blanc sur Violet
Macron Ū - Violet sur Violet
WORN
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SUMMER NIGHTS
COLLECTION
Conceptualized and art directed "Summer Nights" capsule collection, developing both naming and thematic direction. Created a visual narrative capturing nightlife culture's essence through typography and imagery that explored themes of euphoria and connection.
CIRCUIT HOODIE
Merged streetwear aesthetics with tech-inspired design, integrating circuit board graphics within the signature Ū mark.
4THQTR SHOCK DROP
Directed JŪS's luxury line, merging refined lettermarks with premium garments across digital and retail.
WORN
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