BRAND IDENTITY • PRODUCT DESIGN • E-COMMERCE • RETAIL EXPERIENCE
Directed visual development for JŪS luxury streetwear boutique, translating DC nightlife culture into elevated product experiences. Led the creative strategy that transformed a boutique retailer into a lifestyle brand, resulting in 285% revenue growth through design-driven collections and brand storytelling
CUSTOM MACRON
"Ū" SHORTS
Merging nightlife energy with motorsport aesthetics, these self-ideated shorts balance bold visibility and subtle luxury through strategic color blocking that commands attention across social spaces. They embody the performative currency of modern visibility—a complete creative journey from concept to production.
SOLD OUT
SOLD OUT
SOLD OUT
SUMMER NIGHTS
COLLECTION
Art directed a capsule collection capturing nightlife culture's essence through typography and imagery that explored themes of euphoria and connection.
4THQTR SHOCK DROP
Directed JŪS's luxury line, merging refined lettermarks with premium garments across digital and retail.
