ART DIRECTION • MERCHANDISE • PRINT • DIGITAL + SOCIAL
Assisted and elevated LineLeap's legitimacy across 40+ college markets through high-quality visual design. Created trend-driven assets spanning digital, print, and merchandise that amplified brand partnerships and captured must-attend moments for the Gen Z audience.
Elevated LineLeap's year-round event series across 120+ college campuses through high-energy visual design and merchandise development. Created trend-driven designs that captured must-attend moments and generated social buzz, while maintaining cohesive visual systems across digital, print, and wearables.
CHARLESTON BOXING FOUNDATION COLLAB
Directed print campaign merging LineLeap's nightlife energy with classic boxing aesthetics. Disrupted traditional sports marketing through the fusion of nightlife culture and boxing imagery.
TRULY PARTNERSHIP
CAMPAIGN
Led art direction for LineLeap x Truly Hard Seltzer venue campaign, crafting a dynamic poster series tailored to college markets.
2024 LEAP
DAY CAMPAIGN
Directed LineLeap's 'One Extra Day to Party' campaign targeting Gen Z audiences. Developed a typographic identity system balancing visual impact with functional legibility, implemented across merchandise, digital platforms, and venue partnerships.
