ART DIRECTION • MERCHANDISE • PRINT • DIGITAL + SOCIAL
Assisted and elevated LineLeap's legitimacy across 120+ college markets through high-quality visual design. Created trend-driven assets spanning digital, print, and merchandise that amplified brand partnerships and captured must-attend moments for the Gen Z audience. Designs drove rapid sell-outs and generated substantial user-generated content, creating viral moments that built anticipation and FOMO for subsequent events.
BAR CRAWL
CAMPAIGN DESIGNS
Elevated LineLeap's year-round event series across 120+ college campuses through high-energy visual design and merchandise development that became signature looks, featuring bold colors, playful typography, and modernized retro aesthetics that drove 2x engagement and social sharing.
TRULY PARTNERSHIP
CAMPAIGN
Led art direction for LineLeap x Truly Hard Seltzer venue campaign, crafting a dynamic poster series tailored to college markets.
CHARLESTON BOXING FOUNDATION COLLAB
Directed print campaign merging LineLeap's nightlife energy with classic boxing aesthetics. Disrupted traditional sports marketing through the fusion of nightlife culture and boxing imagery.
2024 LEAP
DAY CAMPAIGN
Directed LineLeap's "One Extra Day to Party" campaign targeting Gen Z audiences. Developed a typographic identity system balancing visual impact with functional legibility, implemented across merchandise, digital platforms, and venue partnerships.
MERCH DROPS
This is a curated collection of merchandise I designed for the company's online webstore, campus giveaways, special events, and venue collaborations.
APPAREL
.
ACCESSORIES
.
.
IN ACTION
Enjoy authentic engagement from college campuses nationwide.
